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May 13, 2024
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Fall 2017 Course Catalog [ARCHIVED CATALOG]
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GLBUS 203 - Global Marketing 3 credits
This course with equip students will the analytical tools, research skills, and terminology involved in developing a global mindset. Students will analyze the related cultural, social, economic, political, and legal considerations; they will develop analytical frameworks crucial for managerial decision-making; and they will conduct in-depth research into a specific non-Western or emerging economy and develop a comprehensive strategic marketing plan to expand into that market.
Pre or Corequisites: GLBUS 201 - Global Business
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