MKT 225 - Global Marketing

3 credits

This course will equip students with the analytical tools, research skills, and terminology involved in developing a global mindset. Students will analyze the related cultural, social, economic, political, and legal considerations; they will develop analytical frameworks crucial for managerial decision-making; and they will conduct in-depth research into a specific non-Western or emerging economy and develop a comprehensive strategic marketing plan to expand into that market.

Notes: Course is currently listed as GLBUS 203 until Fall 2018.
Prerequisites: MGT 215 - Global Business