Mar 29, 2024  
Spring 2019 Course Catalog 
    
Spring 2019 Course Catalog [ARCHIVED CATALOG]

MKT 103 - Professional Selling

3 credits

This introductory course to selling provides students with the theory, concepts and skills of a professional salesperson. The primary focus is on professional business-to-business consultative selling that creates long-term profitable relationships. Topics covered include psychology of selling; relationship building; knowing your customer, product and competition; prospecting; developing a sales presentation; creating customer retention with value-added service and follow-up.