Mar 28, 2024  
Spring 2019 Course Catalog 
    
Spring 2019 Course Catalog [ARCHIVED CATALOG]

MKT 202 - Digital Marketing

3 credits

An introductory course in online and social media marketing. Students apply popular web-based data analysis and promotion, and online marketing strategies for customer acquisition and retention. Includes business models used for internet marketing and techniques for online market research and social media marketing strategies based on the marketing mix.

Notes: Offered every semester online ONLY. This course was formerly titled Internet Marketing.