Feb 01, 2023  
Spring 2010 Course Catalog 
    
Spring 2010 Course Catalog [ARCHIVED CATALOG]

INB 120 - International Marketing

3 credits

Utilizing concepts learned in basic marketing and international business, students explore the significant marketing problems related to the global market. Social, economic, political, and legal restraints are analyzed. Market research, product constraints, pricing, distribution, and promotion are studied in depth. Class hrs.3Prerequisite: MKT 101 Marketing or INB 101 International Business.