Feb 24, 2024  
Spring 2010 Course Catalog 
Spring 2010 Course Catalog [ARCHIVED CATALOG]

MKT 103 - Principles of Selling

3 credits

This course explores the importance and role of the professional sales associate, principles and techniques of selling, analysis of characteristics of a good sales associate; study of psychological principles of selling; application of the principles; wholesale, specialty and retail sales associates, career opportunities for the professional sales associate. Involves four selling presentations by the student.Class Hours: 3