Feb 01, 2023  
Spring 2010 Course Catalog 
Spring 2010 Course Catalog [ARCHIVED CATALOG]

MKT 201 - Marketing Management

3 credits

Basic consideration of policies and procedures affecting the application of basic marketing principles to all elements of the marketing mix. This includes research, new products, selections of the channels of distribution, pricing, merchandising, and the legal aspects of marketing.Prerequisite: MKT 101 Marketing.