Feb 22, 2024  
Spring 2010 Course Catalog 
Spring 2010 Course Catalog [ARCHIVED CATALOG]

MKT 207 - Consumer Behavior

3 credits

An interdisciplinary approach to the study of consumers and decision-making processes for the purpose of systematically defining the organization’s target market. Emphasis on understanding behavioral models with managerial and marketing implications.Class Hours: 3Prerequisite: MKT 101 Marketing.