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May 25, 2024
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Spring 2011 Course Catalog [ARCHIVED CATALOG]
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MKT 207 - Consumer Behavior3 credits
An interdisciplinary approach to the study of consumers and decision-making processes for the purpose of systematically defining the organization’s target market. Emphasis on understanding behavioral models with managerial and marketing implications.Class Hours: 3Prerequisite: MKT 101 Marketing.
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