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Apr 29, 2024
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Fall 2012 Course Catalog [ARCHIVED CATALOG]
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GLBUS 120 - Global Marketing3 credits
Utilizing concepts learned in basic marketing and global business, students explore the significant marketing problems related to the global market. Social, economic, political, and legal restraints are analyzed. Market research, product constraints, pricing, distribution, and promotion are studied in depth.
Class Hours: 3 Prerequisites: MKT 101 - Marketing, or GLBUS 101 - Global Business.
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