FASH 215 - International Fashion Buying

3 credits

The buying function in domestic and international department stores, specialty stores, discount chain stores, independent stores, and non-store retail formats will be studied. The buying activity and how it is affected by store organization, merchandise offered, and store’s dollar volume are examined in order to forecast and satisfy consumer needs. The buyer’s role in merchanidise planning and control, sourcing domestic and foreign supply chains are also explored in order to undestand channels of distribution in relationship to retail image.

Class Hours: 3 Pre or Corequisites: FASH 115 Fashion Design Technology, FASH 205 Textiles in the Global Marketplace, and FASH 212 Fashion Advertising. Offered spring semester.