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May 01, 2024
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Spring 2014 Course Catalog [ARCHIVED CATALOG]
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MKT 207 - Consumer Behavior 3 credits
An interdisciplinary approach to the study of consumers and decision-making processes for the purpose of systematically defining the organization’s target market. Emphasis on understanding behavioral models with managerial and marketing implications.
Class Hours: 3 Prerequisites: MKT 101 Marketing.
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