GLBUS 203 - Global Marketing

3 credits

Building upon the concepts learned in basic business and Global Business courses, students explore marketing challenges faced by companies operating globally. Socio-economic, political, and legal considerations will be analyzed. Market research, product constraints, pricing, consumer behavior, distribution, and promotion will be studied in depth.

Class Hours: 3
Prerequisites: MKT 101 - Marketing 
Pre or Corequisites: GLBUS 201 - Global Business