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Apr 30, 2024
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Fall 2014 Course Catalog [ARCHIVED CATALOG]
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MKT 203H - Advertising - Honors 4 credits
Development and social importance of advertising; economic and legal aspects; psychology of advertising; the advertising agency and how it works; the advertising manager; major media: newspapers, magazines, radio and television; types of copy; advertising campaigns, research pertinent to advertising effectiveness; analysis of topography media, production, and appropriateness of advertising.
Class Hours: 4
Prerequisites: MKT 101 Marketing or permission from the Curriculum or Department Chairperson.
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