MKT 101 - Marketing

3 credits

A survey course in the field of marketing; economic, psychological, and sociological influences on buyer behavior; product development, product line decisions, policies and strategies; determining distribution channels; promotional activities; and marketing research.

Prerequisites:

Student must be ENG 101 ready by satisfactory completion of ENG 92 - Writing for College 2 or ESL 122 - Introduction to Academic Writing 2 or an ESSAY test score of 8 or higher; or have a Pre or Co REQ of ENG 101 - Writing and Research or ENG 101H - Writing and Research - Honors .