MKT 101 - Marketing

3 credits

A survey course in the field of marketing; economic, psychological, and sociological influences on buyer behavior; product development, product line decisions, policies and strategies; determining distribution channels; promotional activities; and marketing research.

Prerequisites: Successful completion of prerequisite course ENG 92 - Writing for College 2 or ESL 122 - Introduction to Academic Writing 2 or appropriate course placement. Alternatively, students may take the course if they have completed ENG 101 - Writing and Research or are taking it as a corequisite.