Mar 29, 2024  
Fall 2020 - Summer 2021 Course Catalog 
    
Fall 2020 - Summer 2021 Course Catalog [ARCHIVED CATALOG]

MKT 203 - Advertising

3 credits

This course studies the role of advertising as a component of consumer marketing. Students will create media and public relation plans, advertising campaigns, and learn about the role of the advertising agency and client relationships. Students are required to track creative work and submit a media plan and portfolio of creative ideas and media selection in advertising communication.

Prerequisites: MKT 101 Marketing .