|
Aug 31, 2024
|
|
|
|
Fall 2020 - Summer 2021 Course Catalog [ARCHIVED CATALOG]
|
MKT 203H - Advertising - Honors 4 credits
Development and social importance of advertising; economic and legal aspects; psychology of advertising; the advertising agency and how it works; the advertising manager; major media: newspapers, magazines, radio and television; types of copy; advertising campaigns, research pertinent to advertising effectiveness; analysis of topography media, production, and appropriateness of advertising.
Prerequisites: MKT 101 Marketing or permission from the Curriculum or Department Chairperson.
|
|