|
Nov 06, 2024
|
|
|
|
Fall 2021 - Summer 2022 Academic Catalog [ARCHIVED CATALOG]
|
MKT 225 - Global Marketing 3 credits
This course will equip students with the analytical tools, research skills, and terminology involved in developing a global mindset. Students will analyze the related cultural, social, economic, political, and legal considerations; they will develop analytical frameworks crucial for managerial decision-making; and they will conduct in-depth research into a specific non-Western or emerging economy and develop a comprehensive strategic marketing plan to expand into that market.
Pre or Corequisites: MGT 215 - Global Business
|
|