May 31, 2023  
Fall 2021 - Summer 2022 Academic Catalog 
Fall 2021 - Summer 2022 Academic Catalog [ARCHIVED CATALOG]

MKT 203 - Advertising

3 credits

This course studies the role of advertising as a component of consumer marketing. Students will create media and public relation plans, advertising campaigns, and learn about the role of the advertising agency and client relationships. Students are required to track creative work and submit a media plan and portfolio of creative ideas and media selection in advertising communication.

Prerequisites: MKT 101 Marketing .