MKT 203H - Advertising - Honors

4 credits

Development and social importance of advertising; economic and legal aspects; psychology of advertising; the advertising agency and how it works; the advertising manager; major media: newspapers, magazines, radio and television; types of copy; advertising campaigns, research pertinent to advertising effectiveness; analysis of topography media, production, and appropriateness of advertising.

Prerequisites: MKT 101 Marketing or permission from the Curriculum or Department Chairperson.