May 20, 2024  
Fall 2022 - Summer 2023 Academic Catalog 
    
Fall 2022 - Summer 2023 Academic Catalog [ARCHIVED CATALOG]

MKT 101 - Marketing

3 credits

A survey course in the field of marketing; economic, psychological, and sociological influences on buyer behavior; product development, product line decisions, policies and strategies; determining distribution channels; promotional activities; and marketing research.

Prerequisites: ENG 101-Ready: Successful completion of ENG 92 - Writing for College 2  or ENG 101 - Writing and Research  or ESL 122 - Introduction to Academic Writing 2  or Course Placement