Nov 27, 2022  
Fall 2022 - Summer 2023 Academic Catalog 
    
Fall 2022 - Summer 2023 Academic Catalog

MKT 101 - Marketing

3 credits

A survey course in the field of marketing; economic, psychological, and sociological influences on buyer behavior; product development, product line decisions, policies and strategies; determining distribution channels; promotional activities; and marketing research.

Pre or Corequisites: ENG 101 - Writing and Research