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Aug 31, 2024
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Fall 2022 - Summer 2023 Academic Catalog [ARCHIVED CATALOG]
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MKT 101 - Marketing 3 credits
A survey course in the field of marketing; economic, psychological, and sociological influences on buyer behavior; product development, product line decisions, policies and strategies; determining distribution channels; promotional activities; and marketing research.
Prerequisites: ENG 101-Ready: Successful completion of ENG 92 - Writing for College 2 or ENG 101 - Writing and Research or ESL 122 - Introduction to Academic Writing 2 or Course Placement
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