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Aug 31, 2024
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Fall 2022 - Summer 2023 Academic Catalog [ARCHIVED CATALOG]
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MKT 103 - Professional Selling 3 credits
This introductory course to selling provides students with the theory, concepts and skills of a professional salesperson. The primary focus is on professional business-to-business consultative selling that creates long-term profitable relationships. Topics covered include psychology of selling; relationship building; knowing your customer, product and competition; prospecting; developing a sales presentation; creating customer retention with value-added service and follow-up.
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