Jun 17, 2024  
Fall 2022 - Summer 2023 Academic Catalog 
Fall 2022 - Summer 2023 Academic Catalog [ARCHIVED CATALOG]

MKT 207 - Consumer Behavior

3 credits

Examines how and why people behave as buyers. Students learn how to analyze buyer behavior, consumer motivation, perception, attitudes, and influences, market segmentation, and the decision-making process. Students will use qualitative methods like focus groups and groupthink projects to evaluate innovative ideas as part of marketing segmentation.

Corequisite: MKT 101 Marketing .
Prerequisites: MKT 101 Marketing .