Aug 16, 2022  
Fall 2022 - Summer 2023 Academic Catalog 
    
Fall 2022 - Summer 2023 Academic Catalog

MKT 202 - Digital Marketing

3 credits

An introductory course in online and social media marketing. Students apply popular web-based data analysis and promotion, and online marketing strategies for customer acquisition and retention. Includes business models used for internet marketing and techniques for online market research and social media marketing strategies based on the marketing mix.

Notes: Only offered online. This course was formerly titled Internet Marketing.