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Nov 21, 2024
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Fall 2024 - Summer 2025 Academic Catalog
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MKT 202 - Digital Marketing 3 credits
An introductory course in online and social media marketing. Students apply popular web-based data analysis and promotion, and online marketing strategies for customer acquisition and retention. Includes business models used for internet marketing and techniques for online market research and social media marketing strategies based on the marketing mix.
Notes: Only offered online. This course was formerly titled Internet Marketing.
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