MKT 205 - Market Research

3 credits

This fundamentals of marketing research course will teach students how to implement research design techniques using various industry standard software applications, methods of marketing research, tools to solve real-life business market research problems with both qualitative and quantitative research methods. Instructional methods include lectures, individual homework assignments and a real-life marketing research project.

Prerequisites: MKT 101 - Marketing and MATH 140 - Statistics.