MKT 216 - Marketing Management

3 Credits

This is a capstone course in the Marketing curriculum. Students will analyze managerial decision-making for branding and product innovation. Topics include marketing strategy determination, the role of marketing research, consumer behavior, marketing and the law, consumerism, social responsibility of marketers, international marketing and product, pricing, distribution and channel policy. A special focus on analytical techniques in developing, implementing and controlling new product development marketing plans is provided.

Prerequisites: MKT 203 - Advertising and MKT 207 - Consumer Behavior
Pre or Corequisites: MKT 203 - Advertising and MKT 207 - Consumer Behavior