Program Description
As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs using analytics and data analysis. The AAS Marketing degree teaches students how to become more engaged with consumers, how to design and deliver robust statistical analysis, and how to effectively communicate the resulting insights. The focus of the AAS Marketing is in the analytics of marketing data. It is best suited for those students who are comfortable with numbers and able to make marketing decisions based on quantitative analysis. Students gain a firm grounding in the essentials of strategic marketing, while developing the analytical tools needed to thrive in today’s rapidly evolving, information-driven business environment. Ongoing market research analysis using software applications ensures a curriculum that introduces students to the field’s most compelling issues and trends.
The curriculum is more occupation-oriented, combining a broad general education with core skill-based courses to prepare students for the workplace and to jump right into the fields of market research, data analytics or database management upon graduation. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.
Career Path Opportunities
Are you wondering what careers you can explore with a degree or certificate? Perhaps you are not sure what people do or how much money they make in certain careers that pique your interest? Would you like to know how many jobs are predicted to be available in a particular industry? Or maybe you are unsure whether receiving a degree or certificate would be right for you? Go to https://sunywcc.emsicareercoach.com to explore career paths, their associated job descriptions, salary trends, and jobs trends. Complete a career assessment for additional guidance. Still not sure? Visit www.sunywcc.edu/career for more career resources and contacts.
Transfer Opportunities
Westchester Community College is committed to facilitating a smooth transfer process for its incoming and graduating students. To ensure its graduates enjoy a seamless transfer with junior status to another college in the same discipline at both institutions (transferred from/to) and are able to complete a bachelor’s degree within two years of full-time study upon transfer, Westchester Community College has signed Transfer Articulation Agreements with many colleges that offer bachelor’s degree programs. Visit www.sunywcc.edu/transferarticulation to see a list of Articulation Agreements by institution or search by a specific program of study. Visit www.sunywcc.edu/transfer for additional transfer resources and contacts.
Transfer Scholarship Opportunities
Many colleges and universities are eager to have Westchester Community College graduates transfer to their institutions. Consider this an incentive to complete your WCC degrees with high honors! Go to www.sunywcc.edu/scholarships to view the many transfer scholarship opportunities to four-year colleges.
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