Jan 28, 2022
School: Business and Professional Careers
Academic Dept: Business
Chair: Prof. Phyllis Fein
Important Note about Program Requirements
The requirements listed below are for students entering into this program in Fall 2018. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.
Associate of Applied Science (A.A.S.) Degree Defined
The purpose of the A.A.S. is to be fully trained for immediate employment upon graduation. Students who opt to continue on to pursue higher levels of education are encouraged to check with the receiving institution regarding transferability of credits. Click to learn more about the differences among award types.
As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs using analytics and data analysis. The AAS Marketing degree teaches students how to become more engaged with consumers, how to design and deliver robust statistical analysis, and how to effectively communicate the resulting insights. The focus of the AAS Marketing is in the analytics of marketing data. It is best suited for those students who are comfortable with numbers and able to make marketing decisions based on quantitative analysis. Students gain a firm grounding in the essentials of strategic marketing, while developing the analytical tools needed to thrive in today’s rapidly evolving, information-driven business environment. Ongoing market research analysis using software applications ensures a curriculum that introduces students to the field’s most compelling issues and trends.
The curriculum is more occupation-oriented, combining a broad general education with core skill-based courses to prepare students for the workplace and to jump right into the fields of market research, data analytics or database management upon graduation. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.
Program Learning Outcomes
Upon successful completion of this program, a student will:
- Demonstrate the ability to make informed marketing decisions based on the analysis of consumer buying behavior.
- Demonstrate the ability to analyze large amounts of information to develop customer profiles, determine target markets, and segment the customer base.
- Demonstrate an understanding of the importance of market research and data analytics for growing market share, brand loyalty and database management.
General Education Requirements - 28 Credits
Students are required to fulfill a certain number of credits within the specific categories shown below. Where specific courses are not listed within these categories, courses must be selected from the list of SUNY General Education Courses .
Basic Communication (3 credits)
Natural Sciences (3 credits)
Social Sciences (6 credits)
Other World Civilizations (3 credits)
Degree Requirements - 34 Credits
Minimum Total Credits - 62
Educational Plan: The Educational Plan is an advisement tool that provides important information to students about how to complete this degree. Click to download the Marketing A.A.S. Educational Plan (PDF) .
Career Path Opportunities
Are you wondering what careers you can explore with a degree or certificate? Perhaps you are not sure what people do or how much money they make in certain careers that pique your interest? Would you like to know how many jobs are predicted to be available in a particular industry? Or maybe you are unsure whether receiving a degree or certificate would be right for you? Go to https://sunywcc.emsicareercoach.com to explore career paths, their associated job descriptions, salary trends, and jobs trends. Complete a career assessment for additional guidance. Still not sure? Visit www.sunywcc.edu/career for more career resources and contacts.
Westchester Community College is committed to facilitating a smooth transfer process for its incoming and graduating students. To ensure its graduates enjoy a seamless transfer with junior status to another college in the same discipline at both institutions (transferred from/to) and are able to complete a bachelor’s degree within two years of full-time study upon transfer, Westchester Community College has signed Transfer Articulation Agreements with many colleges that offer bachelor’s degree programs. Visit www.sunywcc.edu/transferarticulation to see a list of Articulation Agreements by institution or search by a specific program of study. Visit www.sunywcc.edu/transfer for additional transfer resources and contacts.
Transfer Scholarship Opportunities
Many colleges and universities are eager to have Westchester Community College graduates transfer to their institutions. Consider this an incentive to complete your WCC degrees with high honors! Go to www.sunywcc.edu/scholarships to view the many transfer scholarship opportunities to four-year colleges.
Are you a prospective Westchester Community College graduate? We look forward to seeing you soon! Apply today, then see the College’s Admissions and Enrollment Checklist.