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Nov 18, 2024
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Spring 2019 Course Catalog [ARCHIVED CATALOG]
Marketing A.S.
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 Return to: Programs of Study
School: Business and Professional Careers
Academic Dept: Business
HEGIS: 5004
Important Note about Program Requirements
The requirements listed below are for students entering into this program in Spring 2019. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.
Associate of Arts (A.A.) and Associate of Science (A.S.) Degrees Defined
The purpose of the A.A. and A.S. is to build a foundation in a discipline, then continue to higher levels of education by transferring to a four-year institution. The A.A. contains liberal arts credits; including coursework in the arts, humanities and social sciences, and provides flexibility to pursue several careers. Conversely, coursework for the A.S. contains some liberal arts credits and coursework also directly applicable to a clearly defined career path. Click to learn more about the differences among award types.
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Program Description
The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling and strategic marketing management. Students will participate in teams to develop new product innovations and create sales presentations and advertising media plans. The curriculum is designed to prepare students to transfer to SUNY and private four year colleges. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.
Program Learning Outcomes
Upon successful completion of this program, a student will:
- Demonstrate an understanding of the market place and customer needs.
- Demonstrate an understanding and application of the marketing mix to real world decision-making.
- Demonstrate an understanding of Integrated Marketing Communications as it related to executing the marketing plan.
- Demonstrate knowledge of consumer behavior and the impact of marketing on consumers.
General Education Requirements - 35 Credits
Students are required to fulfill a certain number of credits within the specific categories shown below. Where specific courses are not listed within these categories, courses must be selected from the list of SUNY General Education Courses .
Basic Communication (6 credits)
Natural Sciences (4 credits)
Social Sciences (6 credits)
Other World Civilizations (3 credits)
Degree Requirements - 29 Credits
Marketing Electives
Select ONE of the following courses:
Minimum Total Credits - 64
Career Path Opportunities
 Are you wondering what careers you can explore with a degree or certificate? Perhaps you are not sure what people do or how much money they make in certain careers that pique your interest? Would you like to know how many jobs are predicted to be available in a particular industry? Or maybe you are unsure whether receiving a degree or certificate would be right for you? Go to https://sunywcc.emsicareercoach.com to explore career paths, their associated job descriptions, salary trends, and jobs trends. Complete a career assessment for additional guidance. Still not sure? Visit www.sunywcc.edu/career for more career resources and contacts.
Transfer Opportunities (SUNY)
Westchester Community College is committed to facilitating a smooth transfer process for its incoming and graduating students. To ensure its graduates enjoy a seamless transfer with junior status to another college in the same discipline at both institutions (transferred from/to) and are able to complete a bachelor’s degree within two years of full-time study upon transfer, Westchester Community College has signed Transfer Articulation Agreements with many colleges that offer bachelor’s degree programs. Visit www.sunywcc.edu/transferarticulation to see a list of Articulation Agreements by institution or search by a specific program of study. Visit www.sunywcc.edu/transfer for additional transfer resources and contacts.
State University of New York (SUNY) Transfer Paths
 This program of study is an approved SUNY Transfer Path, which guarantees SUNY two-year associate of arts and associate of science graduates a seamless transfer path from the associate’s degree level of study to the bachelor’s degree level within the SUNY system. This applies to degrees received in the same discipline at both institutions in a designated SUNY Transfer Path. Students will have junior status upon transfer, which allows for the completion of a bachelor’s degree within two additional years of full-time study. Visit SUNY Transfer Paths for more information about how to advance your academic career within the State University of New York.
Transfer Scholarship Opportunities
Many colleges and universities are eager to have Westchester Community College graduates transfer to their institutions. Consider this an incentive to complete your WCC degrees with high honors! Go to www.sunywcc.edu/scholarships to view the many transfer scholarship opportunities to four-year colleges.
Getting Started
Are you a prospective Westchester Community College graduate? We look forward to seeing you soon! Apply today, then see the College’s Admissions and Enrollment Checklist.
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Return to: Programs of Study
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