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Nov 03, 2024
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Fall 2020 - Summer 2021 Course Catalog [ARCHIVED CATALOG]
Marketing A.S.
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 Return to: Programs by School
School: Business and Professional Careers
Academic Dept: Business
HEGIS: 5004
Important Note about Program Requirements
The requirements listed below are for students entering into this program from Fall 2020 to Summer 2021. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.
Associate of Arts (A.A.) and Associate of Science (A.S.) Degrees Defined
The purpose of the A.A. and A.S. is to build a foundation in a discipline, then continue to higher levels of education by transferring to a four-year institution. The A.A. contains liberal arts credits; including coursework in the arts, humanities and social sciences, and provides flexibility to pursue several careers. Conversely, coursework for the A.S. contains some liberal arts credits and coursework also directly applicable to a clearly defined career path. Click to learn more about the differences among award types.
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Program Description
The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling and strategic marketing management. Students will participate in teams to develop new product innovations and create sales presentations and advertising media plans. The curriculum is designed to prepare students to transfer to SUNY and private four year colleges. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.
Program Learning Outcomes
Upon successful completion of this program, a student will:
- Demonstrate an understanding of the market place and customer needs.
- Demonstrate an understanding and application of the marketing mix to real world decision-making.
- Demonstrate an understanding of Integrated Marketing Communications as it related to executing the marketing plan.
- Demonstrate knowledge of consumer behavior and the impact of marketing on consumers.
General Education Requirements - 35 Credits
Students are required to fulfill a certain number of credits within the specific categories shown below. Where specific courses are not listed within these categories, courses must be selected from the list of SUNY General Education Courses .
Basic Communication (6 credits)
Natural Sciences (4 credits)
Social Sciences (6 credits)
Other World Civilizations (3 credits)
Degree Requirements - 32 Credits
Marketing Electives
Select ONE of the following courses:
Minimum Total Credits - 64
Career Path Opportunities
 Are you wondering what careers you can explore with a degree or certificate? Perhaps you are not sure what people do or how much money they make in certain careers that pique your interest? Would you like to know how many jobs are predicted to be available in a particular industry? Or maybe you are unsure whether receiving a degree or certificate would be right for you? Go to https://sunywcc.emsicareercoach.com to explore career paths, their associated job descriptions, salary trends, and jobs trends. Complete a career assessment for additional guidance. Still not sure? Visit www.sunywcc.edu/career for more career resources and contacts.
Transfer Opportunities
Transfer Agreements
Westchester Community College is committed to facilitating a smooth transfer process to ensure that graduates of the college are prepared to transfer with junior status, and are able to complete a bachelor’s degree within two years of full-time study upon transfer. View 4-year institutions’ transfer agreement information by program here.
State University of New York (SUNY) Transfer Paths
 This program of study is an approved SUNY Transfer Path. The program outlines core coursework in the major that is common to all SUNY campuses offering those majors and maximizes credit acceptance. Visit SUNY Transfer Paths for more information about how to advance your academic career within the State University of New York.
Getting Started
Are you a prospective Westchester Community College graduate? We look forward to seeing you soon! Apply today, then see the College’s Admissions and Enrollment Checklist.
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