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Dec 26, 2024
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Fall 2020 - Summer 2021 Course Catalog [ARCHIVED CATALOG]
Interactive Technologies A.A.S. - Digital Marketing
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School: Business and Professional Careers
Academic Dept: Computer Information Technologies
HEGIS: 5004
Important Note about Program Requirements
The requirements listed below are for students entering into this program from Fall 2020 to Summer 2021. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.
Associate of Arts (A.A.) and Associate of Science (A.S.) Degrees Defined
The purpose of the A.A. and A.S. is to build a foundation in a discipline, then continue to higher levels of education by transferring to a four-year institution. The A.A. contains liberal arts credits; including coursework in the arts, humanities and social sciences, and provides flexibility to pursue several careers. Conversely, coursework for the A.S. contains some liberal arts credits and coursework also directly applicable to a clearly defined career path. Click to learn more about the differences among award types.
Second Degrees
A second associate degree for a specific concentration in a discipline which a student has already completed a degree is not academically recognized nor allowable. For instance:
- If an Associate in Science: Liberal Arts and Sciences/Mathematics and Science has been earned, an additional Associate in Science: Liberal Arts and Sciences/Mathematics and Science with a concentration (Biology, Chemistry, Health Science, or Mathematics) is not allowed.
- If an Associate of Arts: Liberal Arts and Sciences/Humanities has been earned, an additional Associate of Arts: Liberal Arts and Sciences/Humanities degree with a concentration (Art Studio, English, History, Honors, or Spanish) is not allowed.
- If an Associate of Arts: Liberal Arts and Sciences/Social Sciences has been earned, an additional Associate of Arts: Liberal Arts and Sciences/Social Sciences with a concentration (Anthropology, Economics, History, Honors, Psychology, or Sociology) is not allowed.
This second associate degree policy also applies to all other degrees with concentrations, including but not limited to: Engineering Science A.S., Liberal Arts and Sciences/Childhood Education A.S., and Business Management A.S.
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Program Description
The A.A.S. in Interactive Technologies (ITECH) Digital Marketing Track is designed for digital marketing students to complement their business studies, covering social media marketing, website design (UX/UI), and digital media. Students will gain skills in photography, digital design, and web programming in order to market, design, and develop New Media products or services.
The program is an interdisciplinary program that prepares students for New Media careers. The curriculum is designed for students who seek either an entry-level position of employment or transfer to a four-year institution. The program also serves recent graduates and professionals who want to enhance their skills utilizing creative emerging technologies.
Program Learning Outcomes
Upon successful completion of this program, a student will:
- Create self-directed, concept-driven interactive product solutions that meet client goals.
- Demonstrate management skills for integrated media business solutions.
- Demonstrate the ability to apply basic design principles with an emphasis on 2D and 3D dimensions of integrated media.
- Demonstrate the ability to make informed new media decisions based on the analysis of digital data.
- Demonstrate the ability to design, build, and manage a website and interactive media.
General Education Requirements - 21 Credits
Students are required to fulfill a certain number of credits within the specific categories shown below. Where specific courses are not listed within these categories, courses must be selected from the list of SUNY General Education Courses .
Basic Communication (3 credits)
The Arts, Foreign Language, or Other World Civilizations (3 credits)
Natural Sciences (3 credits)
Social Sciences (3 credits)
American History or Western Civilization (3 credits)
Select a course from ONE of the following categories:
Degree Requirements - 39 Credits
Digital Marketing Electives (12 credits)
Optional Computer Animation and Game Design Electives
Optional Web Design and Development (UX/UI) Electives
Minimum Total Credits - 60
Career Path Opportunities
 Are you wondering what careers you can explore with a degree or certificate? Perhaps you are not sure what people do or how much money they make in certain careers that pique your interest? Would you like to know how many jobs are predicted to be available in a particular industry? Or maybe you are unsure whether receiving a degree or certificate would be right for you? Go to https://sunywcc.emsicareercoach.com to explore career paths, their associated job descriptions, salary trends, and jobs trends. Complete a career assessment for additional guidance. Still not sure? Visit www.sunywcc.edu/career for more career resources and contacts.
Transfer Opportunities
Transfer Agreements
Westchester Community College is committed to facilitating a smooth transfer process to ensure that graduates of the college are prepared to transfer with junior status, and are able to complete a bachelor’s degree within two years of full-time study upon transfer. View 4-year institutions’ transfer agreement information by program here.
Getting Started
Are you a prospective Westchester Community College graduate? We look forward to seeing you soon! Apply today, then see the College’s Admissions and Enrollment Checklist.
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