Feb 22, 2024
School: Business and Professional Careers
Academic Dept: Business
Important Note about Program Requirements
The requirements listed below are for students entering into this program from Fall 2022 to Summer 2023. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.
The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling and strategic marketing management. Students will participate in teams to develop new product innovations and create sales presentations and advertising media plans. The curriculum is designed to prepare students to transfer to SUNY and private four year colleges. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.
Program Learning Outcomes
Upon successful completion of this program, a student will:
- Demonstrate an understanding of the market place and customer needs.
- Demonstrate an understanding and application of the marketing mix to real world decision-making.
- Demonstrate an understanding of Integrated Marketing Communications as it related to executing the marketing plan.
- Demonstrate knowledge of consumer behavior and the impact of marketing on consumers.
The academic map below presents the recommended plan of study and will guide you through your program in a timely manner. Click the course abbreviations for full course descriptions. A course may be critical because it is a pre-requisite, requires a minimum grade, or because it is only offered once a year. Missing a critical course may push back your graduation date. Meet with an Academic Counselor or Faculty Advisor to ensure you are on track to complete your program.
Critical Courses should be taken in the order shown to stay on track and graduate on time.
✹ Choose one: MGT 103, MKT 103, MKT 202, MKT 239
Minimum Total Credits: 64
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