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Apr 30, 2024
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Spring 2010 Course Catalog [ARCHIVED CATALOG]
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MKT 103 - Principles of Selling3 credits
This course explores the importance and role of the professional sales associate, principles and techniques of selling, analysis of characteristics of a good sales associate; study of psychological principles of selling; application of the principles; wholesale, specialty and retail sales associates, career opportunities for the professional sales associate. Involves four selling presentations by the student.Class Hours: 3
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