MKT 207 - Consumer Behavior

3 credits

Examines how and why people behave as buyers. Students learn how to analyze buyer behavior, consumer motivation, perception, attitudes, and influences, market segmentation, and the decision-making process. Students will use qualitative methods like focus groups and groupthink projects to evaluate innovative ideas as part of marketing segmentation.

Corequisite: MKT 101 Marketing.
Prerequisites: MKT 101 Marketing.