Dec 26, 2024  
Workforce Development & Community Education - Fall 2024 - Summer 2025 - NON-CREDIT CATALOG 
    
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Workforce Development & Community Education - Fall 2024 - Summer 2025 - NON-CREDIT CATALOG

CE-BUS 2153PE - AI-Driven Marketing and Customer Insights


This course, focused on marketing professionals and business owners, covers how AI can transform marketing strategies and customer relationship management. Participants will learn to utilize AI tools to gain insights into customer behavior and preferences. The course objectives include understanding the role of AI in modern marketing, exploring AI tools for customer data analysis and segmentation, and developing personalized marketing strategies for AI insight.