Jul 01, 2022
Division: Business, Behavioral/Social Sciences, Public & Human Services
Academic Dept: Business
Chair: Prof. Phyllis Fein
A Note about Program Requirements
The requirements listed below are for students entering into this program in Spring 2016. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.
As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs using analytics and data analysis. The AAS Marketing degree teaches students how to become more engaged with consumers, how to design and deliver robust statistical analysis, and how to effectively communicate the resulting insights. The focus of the AAS Marketing is in the analytics of marketing data. It is best suited for those students who are comfortable with numbers and able to make marketing decisions based on quantitative analysis. Students gain a firm grounding in the essentials of strategic marketing, while developing the analytical tools needed to thrive in today’s rapidly evolving, information-driven business environment. Ongoing market research analysis using software applications ensures a curriculum that introduces students to the field’s most compelling issues and trends.
The curriculum is more occupation-oriented, combining a broad general education with core skill-based courses to prepare students for the workplace and to jump right into the fields of market research, data analytics or database management upon graduation. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.
Program Learning Outcomes
Graduates of the program will be able to:
- Make informed marketing decisions based on the analysis of consumer buying behavior.
- Analyze large amounts of information to develop customer profiles, determine target markets, and segment the customer base.
- Understand the importance of market research and data analytics to grow market share, brand loyalty and database management.
General Education Requirements - 28 Credits
Students are required to fulfill a certain number of credits within the specific categories shown below. Where specific courses are not listed within these categories, courses must be selected from the list of SUNY General Education Courses .
Basic Communication (3 credits)
Natural Sciences (3 credits)
Social Sciences (6 credits)
Other World Civilizations (3 credits)
Degree Requirements - 34 Credits
Minimum Total Credits - 62
Educational Plan: The Educational Plan is an advisement tool that provides important information to students about how to complete this degree. Click here to Download the Educational Plan .