A Note about Program Requirements

The requirements listed below are for students entering into this program in Spring 2016. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.

Program Description

As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs using analytics and data analysis. The AAS Marketing degree teaches students how to become more engaged with consumers, how to design and deliver robust statistical analysis, and how to effectively communicate the resulting insights. The focus of the AAS Marketing is in the analytics of marketing data. It is best suited for those students who are comfortable with numbers and able to make marketing decisions based on quantitative analysis. Students gain a firm grounding in the essentials of strategic marketing, while developing the analytical tools needed to thrive in today’s rapidly evolving, information-driven business environment. Ongoing market research analysis using software applications ensures a curriculum that introduces students to the field’s most compelling issues and trends.

The curriculum is more occupation-oriented, combining a broad general education with core skill-based courses to prepare students for the workplace and to jump right into the fields of market research, data analytics or database management upon graduation. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.

General Education Requirements - 28 Credits

Students are required to fulfill a certain number of credits within the specific categories shown below. Where specific courses are not listed within these categories, courses must be selected from the list of SUNY General Education Courses .

Degree Requirements - 34 Credits

• ACC 119 - Financial Accounting
• CIS 110 - Computer Information Systems
• CIS 225 - Database Management Systems
• MGT 101 - Business Organization and Management
• MKT 101 - Marketing
• MKT 103 - Professional Selling
• MKT 203 - Advertising
• MKT 205 - Market Research
• MKT 207 - Consumer Behavior
• MKT 216 - Marketing Management

•  

• and select ONE of the following courses:

• MKT 202 - Internet Marketing
• MKT 239 - Market Internship

Minimum Total Credits - 62

Educational Plan: The Educational Plan is an advisement tool that provides important information to students about how to complete this degree. Click here to Download the Educational Plan .