Feb 05, 2023  
Spring 2016 Course Catalog 
Spring 2016 Course Catalog [ARCHIVED CATALOG]

Marketing A.S.

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Division: Business, Behavioral/Social Sciences, Public & Human Services
Academic Dept: Business
HEGIS: 5004
Chair: Prof. Phyllis Fein
Telephone: 914-606-6996
Email: phyllis.fein@sunywcc.edu

A Note about Program Requirements

The requirements listed below are for students entering into this program in Spring 2016. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.

Program Description

The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling and strategic marketing management. Students will participate in teams to develop new product innovations and create sales presentations and advertising media plans. The curriculum is designed to prepare students to transfer to SUNY and private four year colleges. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.

Program Learning Outcomes

  1. Students will understand the market place and customer needs.
  2. Students will develop an understanding and application of of the marketing mix to real world decision-making.
  3. Students will develop an understanding of Integrated Marketing Communications as it related to executing the Marketing plan.
  4. Students will demonstrate a foundation of knowledge related to consumer behavior and the impact of marketing on consumers.

General Education Requirements - 35 Credits

Students are required to fulfill a certain number of credits within the specific categories shown below. Where specific courses are not listed within these categories, courses must be selected from the list of SUNY General Education Courses .

Mathematics (7 credits)

Natural Sciences (4 credits)

Other World Civilizations (3 credits)

American History or Western Civilization (3 credits)

  • Select a course from ONE of the following categories:

                    American History - see SUNY General Education Courses  
                    Western Civilization - see SUNY General Education Courses  

Minimum Total Credits - 64

Educational Plan: The Educational Plan is an advisement tool that provides important information to students about how to complete this degree. Click here to Download the Educational Plan .

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