Dec 06, 2022  
Fall 2021 - Summer 2022 Academic Catalog 
    
Fall 2021 - Summer 2022 Academic Catalog [ARCHIVED CATALOG]

Marketing A.S.


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School: Business and Professional Careers
Academic Dept: Business
HEGIS: 5004

 

Important Note about Program Requirements

The requirements listed below are for students entering into this program from Fall 2021 to Summer 2022. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.

Program Description


The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling and strategic marketing management. Students will participate in teams to develop new product innovations and create sales presentations and advertising media plans. The curriculum is designed to prepare students to transfer to SUNY and private four year colleges. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.

Program Learning Outcomes


Upon successful completion of this program, a student will:

  1. Demonstrate an understanding of the market place and customer needs.
  2. Demonstrate an understanding and application of the marketing mix to real world decision-making.
  3. Demonstrate an understanding of Integrated Marketing Communications as it related to executing the marketing plan.
  4. Demonstrate knowledge of consumer behavior and the impact of marketing on consumers.

Program Map


The academic map below presents the recommended plan of study and will guide you through your program in a timely manner. Click the course abbreviations for full course descriptions. A course may be critical because it is a pre-requisite, requires a minimum grade, or because it is only offered once a year. Missing a critical course may push back your graduation date. Meet with an Academic Counselor or Faculty Advisor to ensure you are on track to complete your program.

Critical Courses should be taken in the order shown to stay on track and graduate on time.

 

 Semester 1

Course
(click for more information)
Critical Course Pre-reqs or Co-reqs Credits Notes
CIS 110     3  
MGT 101   3  
MKT 101   3  
ENG 101     3  
COMM 102  or COMM 109       3  
Semester Total Credits     15  

Semester 2

Course
(click for more information)
Critical Course Pre-reqs or Co-reqs Credits Notes
ECON 101   3  
MKT 203   3  
MKT 207   3  
ENG 102     3  
Mathematics Gen Ed Elective       3  
Semester Total Credits     15  

Semester 3

Course
(click for more information)
Critical Course Pre-reqs or Co-reqs Credits Notes
ACC 119    4  
MATH 140     4  
LAW 101     3  
Natural Sciences with Lab Gen Ed Elective       4  
The Arts, Foreign Language, or Other World Civilizations Gen Ed Elective       3  
Semester Total Credits     18  

Semester 4

Course
(click for more information)
Critical Course Pre-reqs or Co-reqs Credits Notes
ECON 102   3  
ACC 120   4  
MKT 216   3  
MGT or MKT Elective   3
Western Civilization Gen Ed Elective       3  
Semester Total Credits     16  

Notes:

✹ Choose one: MGT 103 , MKT 103 , MKT 202 , MKT 239  

 

Minimum Total Credits: 64

Transfer Opportunities


Westchester Community College is committed to facilitating a smooth transfer process to ensure that graduates of the college are prepared to transfer with junior status, and are able to complete a bachelor’s degree within two years of full-time study upon transfer. View 4-year institutions’ transfer agreement information by program here.

Career Opportunities


Visit Career Coach to explore career paths, job descriptions, salary trends, and job trends.

Visit the Career Services page for more career resources.

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