Interactive Technologies A.A.S. - Digital Marketing Concentration

School: Business and Professional Careers
Academic Dept: Computer Information Technologies
HEGIS: 5004

Important Note about Program Requirements

The requirements listed below are for students entering into this program from Fall 2021 to Summer 2022. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.

Program Description

The Associate in Applied Science (AAS) degree in Interactive Technologies (ITECH) with a concentration of Digital Marketing is an innovative program that prepares students for emerging technology careers in Social Media Marketing, Web Design for User Experience and User Interface (UX/UI), Search Engine Optimization (SEO), Digital Video and other interactive media for business solutions.

The ITECH Digital Marketing coursework offers students the opportunity to learn business management skills along with hands-on creative digital media proficiencies essential to social media marketing. The curriculum prepares students for entry-level positions or for transfer to a four-year institution. The program is applicable for professionals who need to enhance their existing business skills utilizing emerging technologies.

Program Learning Outcomes

Upon successful completion of this program, a student will:

Create self-directed, concept-driven interactive product solutions that meet client goals.
Demonstrate management skills for integrated media business solutions,
Demonstrate the ability to apply digital design principles with an emphasis on user experience and user interface,
Demonstrate the ability to make informed decisions based on the analysis of design thinking and digital data,
Demonstrate the ability to design, build, and manage websites and interactive digital media.

Program Map

The academic map below presents the recommended plan of study and will guide you through your program in a timely manner. Click the course abbreviations for full course descriptions. A course may be critical because it is a pre-requisite, requires a minimum grade, or because it is only offered once a year. Missing a critical course may push back your graduation date. Meet with an Academic Counselor or Faculty Advisor to ensure you are on track to complete your program.

Critical Courses should be taken in the order shown to stay on track and graduate on time.

Semester 1

Course (click for more information)	Critical Course	Pre-reqs or Co-reqs	Credits	Notes
ITECH 100	✔		3
ITECH 110 or ART 129	✔		3
MKT 101	✔	✔	3
CIS 110	✔		3
ENG 101	✔	✔	3
Semester Total Credits			15

Semester 2

Course (click for more information)	Critical Course	Pre-reqs or Co-reqs	Credits	Notes
COMSC 100	✔		3
CIS 150	✔		3
FILM 130	✔		3
ENG 102	✔	✔	3
Major Elective	✔	✔	3	✹
Semester Total Credits			15

Notes:

✹ Choose one: MGT 101 , COMM 112 , MKT 203 , MKT 207 , MKT 216 , MKT 239

Semester 3

Course (click for more information)	Critical Course	Pre-reqs or Co-reqs	Credits	Notes
ITECH 120	✔		3
Major Elective	✔	✔	3	✹
American History Gen Ed Elective or Western Civilization Gen Ed Elective	✔		3
Natural Sciences Gen Ed Elective	✔		3
Social Sciences Gen Ed Elective	✔		3
Semester Total Credits			15

Notes:

✹ Choose one: MGT 101 , COMM 112 , MKT 203 , MKT 207 , MKT 216 , MKT 239

Semester 4

Course (click for more information)	Critical Course	Pre-reqs or Co-reqs	Credits	Notes
MKT 202	✔	✔	3
ITECH 240	✔	✔	3
Major Elective	✔	✔	3	✹
Major Elective	✔	✔	3	✹
Mathematics Gen Ed Elective	✔		3
Semester Total Credits			15

Notes:

✹ Choose one: MGT 101 , COMM 112 , MKT 203 , MKT 207 , MKT 216 , MKT 239

Minimum Total Credits: 60

Transfer Opportunities

Westchester Community College is committed to facilitating a smooth transfer process to ensure that graduates of the college are prepared to transfer with junior status, and are able to complete a bachelor’s degree within two years of full-time study upon transfer. View 4-year institutions’ transfer agreement information by program here.

Career Opportunities

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