MKT 216 - Marketing Management

3 credits

Capstone course in Marketing curriculum. Students will analyze managerial decision-making for branding and product innovation. Topics include marketing strategy determination, the role of marketing research, consumer behavior, marketing and the law, consumerism, social responsibility of marketers, international marketing & produce, pricing, distribution and channel policy. A special focus on analytical techniques in developing, implementing and controlling new product development marketing plans is provided.

Prerequisites: MKT 203 - Advertising and MKT 207 - Consumer Behavior
Pre or Corequisites: MKT 203 - Advertising and MKT 207 - Consumer Behavior