Interactive Technologies A.A.S. - Digital Marketing Concentration

School: Business and Professional Careers
Academic Dept: Computer Information Technology
HEGIS: 5004

Important Note about Program Requirements

The requirements listed below are for students entering into this program from Fall 2025 to Summer 2026. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.

Program Description

The Interactive Technologies A.A.S. with a concentration in Digital Marketing at SUNY Westchester Community College equips students with the skills to thrive in today’s fast-evolving digital media landscape. This interdisciplinary program combines foundational marketing principles with expertise in social media, web design, and digital content creation. Students gain hands-on experience in areas like UX/UI design, digital storytelling, and data analysis, preparing them for roles in digital marketing, advertising, and brand management. Whether starting a new career or enhancing professional skills, graduates will be well-positioned to enter or advance in the exciting field of digital marketing.

Program Learning Outcomes

Upon successful completion of this program, a student will:

Develop a digital marketing strategy: Create a comprehensive digital marketing plan, including setting goals, identifying target audiences, and selecting appropriate channels.
Leverage social media marketing: Effectively utilize various social media platforms to engage with audiences, build brand awareness, and drive traffic.
Execute content marketing: Create and distribute valuable content (e.g., blog posts, articles, videos) to attract and retain customers.
Analyze digital marketing performance: Ability to make informed decisions based on the analysis of digital data and design thinking best practices.
Digital analytics: Utilize tools like Google Analytics to track website traffic, user behavior, and campaign performance.

Program Requirements

60 credits are required for the degree:

General Education - 21 credits
Required Degree Courses - 39 credits

General Education Requirements - 21 Credits

Communication - Written and Oral (3 credits): ENG 101 - Writing and Research
Humanities (3 credits): ENG 102 - Writing and Literature
Mathematics (and Quantitative Reasoning) (3 credits): choose from this category of general education courses
Natural Sciences (and Scientific Reasoning) (3 credits): choose from this category of general education courses
Diversity: Equity, Inclusion, and Social Justice; and Social Sciences (3 credits): HSERV 200 - Diversity and Social Justice
Social Sciences (3 credits): choose from this category of general education courses
The Arts (3 credits): ITECH 110 - Digital Imaging OR ART 129 - Digital Photography

Where specific courses are not listed within the categories above, courses must be selected from the list of all General Education Courses .

Required Degree Courses - 39 credits

CIS 110 - Computer Information Systems
CIS 150 - Internet Technologies
COMSC 100 - Introduction to Computing Concepts
FILM 130 - Digital Storytelling
ITECH 100 - Digital Design
ITECH 120 - Web Design and Development (UX/UI)
ITECH 240 - New Media Projects
MKT 101 - Marketing
MKT 202 - Digital Marketing
Major Elective (12 credits): Select FOUR of the following

Program Map

The program map is a recommended semester-by-semester schedule of courses based on degree requirements and serve as a general guideline to help students complete their program in two years. Although designed for full-time enrollment, these are easily adaptable for part-time study. For additional, individualized guidance, students should review Degree Works and consult an Academic Counselor or Faculty Advisor to ensure they are on track to complete their program.

Semester 1

Course	Credits
CIS 110 - Computer Information Systems	3
ENG 101 - Writing and Research	3
ITECH 100 - Digital Design	3
ITECH 110 - Digital Imaging or ART 129 - Digital Photography	3
MKT 101 - Marketing	3
Semester Total Credits	15

Semester 2

Course	Credits
CIS 150 - Internet Technologies	3
COMSC 100 - Introduction to Computing Concepts	3
ENG 102 - Writing and Literature	3
FILM 130 - Digital Storytelling	3
Major Elective	3
Semester Total Credits	15

Semester 3

Course	Credits
HSERV 200 - Diversity and Social Justice	3
ITECH 120 - Web Design and Development (UX/UI)	3
Major Elective	3
Natural Sciences (and Scientific Reasoning) Gen. Ed. Course	3
Social Sciences Gen. Ed. Course	3
Semester Total Credits	15

Semester 4

Course	Credits
ITECH 240 - New Media Projects	3
Major Elective	3
Major Elective	3
Mathematics (and Quantitative Reasoning) Gen. Ed. Course	3
MKT 202 - Digital Marketing	3
Semester Total Credits	15

Minimum Total Credits: 60

Transfer Opportunities

Westchester Community College is committed to facilitating a smooth transfer process to ensure that graduates of the college are prepared to transfer with junior status, and are able to complete a bachelor’s degree within two years of full-time study upon transfer. View 4-year institutions’ transfer agreement information by program here.

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