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Nov 03, 2024
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Fall 2023 - Summer 2024 Academic Catalog [ARCHIVED CATALOG]
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MKT 207 - Consumer Behavior 3 credits
Examines how and why people behave as buyers. Students learn how to analyze buyer behavior, consumer motivation, perception, attitudes, and influences, market segmentation, and the decision-making process. Students will use qualitative methods like focus groups and groupthink projects to evaluate innovative ideas as part of marketing segmentation.
Corequisite: MKT 101 Marketing . Prerequisites: MKT 101 Marketing .
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