Program Description

The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling, and strategic marketing management. Students will participate in teams to develop new product innovations and create sales presentations and advertising media plans. The curriculum is designed to prepare students to transfer to SUNY and private four-year colleges. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.

Program Requirements

64 credits are required for the degree:

• General Education - 32 credits
• Required Degree Courses - 32 credits

General Education Requirements - 32 Credits

• Communication - Written and Oral (3 credits): ENG 101 Writing and Research  
   
• Humanities (3 credits): ENG 102 Writing and Literature  
   
• Mathematics (and Quantitative Reasoning) (7 credits):  MATH 117 - College Quantitative Reasoning  and  MATH 140 - Statistics  
   
• Natural Sciences (and Scientific Reasoning) with Lab (4 credits): choose from this category of general education courses with lab  
   
• Diversity, Equity, Inclusion, and Social Justice (3 credits): HIS 110 - U.S. History Colonial-1800  
   
• Social Sciences (6 credits): ECON 101 - Macroeconomics  and ECON 102 - Microeconomics 
   
• The Arts OR World Languages (3 credits): choose from either category, The Arts  or World Languages  
   
• US History and Civic Engagement (3 credits): POLSC 102 - American Government and Issues  

Where specific courses are not listed within the categories above, courses must be selected from the list of all general education courses . 

Required Degree Courses - 32 credits

• ACC 119 - Financial Accounting  
• ACC 120 - Managerial Accounting  
• CIS 110 - Computer Information Systems  
• LAW 101 - Business Law  
• MGT 101 - Business Organization and Management  
• MKT 101 - Marketing  
• MKT 202 - Digital Marketing  
• MKT 203 - Advertising  
• MKT 207 - Consumer Behavior  
   
• Marketing Elective (3 credits): Select ONE from the following
  • MKT 103 - Professional Selling  
  • MGT 103 - Entrepreneurship  
  • MKT 225 - Global Marketing  
  • MKT 239 - Marketing Internship  

Program Map

The program map is a recommended semester-by-semester schedule of courses based on degree requirements and serve as a general guideline to help students complete their program in two years. Although designed for full-time enrollment, these are easily adaptable for part-time study. For additional, individualized guidance, students should review Degree Works and consult an Academic Counselor or Faculty Advisor to ensure they are on track to complete their program.

Semester 1

Semester 2

Semester 3

Semester 4

Minimum Total Credits: 64

Transfer Opportunities

Westchester Community College is committed to facilitating a smooth transfer process to ensure that graduates of the college are prepared to transfer with junior status, and are able to complete a bachelor’s degree within two years of full-time study upon transfer. View 4-year institutions’ transfer agreement information by program here.

Career Opportunities

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