|
Aug 24, 2024
|
|
|
|
Fall 2023 - Summer 2024 Academic Catalog [ARCHIVED CATALOG]
Marketing A.S.
|
|
Return to: Programs by School
School: Business and Professional Careers
Academic Dept: Business
HEGIS: 5004
Important Note about Program Requirements
The requirements listed below are for students entering into this program from Fall 2023 to Summer 2024. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.
|
Program Description
The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling, and strategic marketing management. Students will participate in teams to develop new product innovations and create sales presentations and advertising media plans. The curriculum is designed to prepare students to transfer to SUNY and private four-year colleges. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.
Program Learning Outcomes
Upon successful completion of this program, a student will:
- Demonstrate an understanding of the marketplace and customer needs.
- Demonstrate an understanding and application of the marketing mix to real world decision-making.
- Demonstrate an understanding of Integrated Marketing Communications as it related to executing the marketing plan.
- Demonstrate knowledge of consumer behavior and the impact of marketing on consumers.
Program Requirements
64 credits are required for the degree:
- General Education - 32 credits
- Required Degree Courses - 32 credits
General Education Requirements - 32 Credits
Where specific courses are not listed within the categories above, courses must be selected from the list of all general education courses .
Required Degree Courses - 32 credits
Program Map
The program map is a recommended semester-by-semester schedule of courses based on degree requirements and serve as a general guideline to help students complete their program in two years. Although designed for full-time enrollment, these are easily adaptable for part-time study. For additional, individualized guidance, students should review Degree Works and consult an Academic Counselor or Faculty Advisor to ensure they are on track to complete their program.
Semester 1
Semester 2
Semester 3
Semester 4
Minimum Total Credits: 64
Career Opportunities
Visit Career Coach to explore career paths, job descriptions, salary trends, and job trends.
Visit the Career Services page for more career resources.
|
Return to: Programs by School
|
|