Marketing A.S.

School: Business and Professional Careers
Academic Dept: Business
HEGIS: 5004

Important Note about Program Requirements

The requirements listed below are for students entering into this program from Fall 2023 to Summer 2024. Students who entered the program during a prior semester will find their specific requirements listed in the Catalog under which they entered. Archived Catalogs are accessible through the dropdown menu above.

Program Description

The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling, and strategic marketing management. Students will participate in teams to develop new product innovations and create sales presentations and advertising media plans. The curriculum is designed to prepare students to transfer to SUNY and private four-year colleges. The program offers students the opportunity to join the American Marketing Association, the Marketing Club and gain experience in internship positions in manufacturing, consumer goods, services, retailing, distribution, advertising, promotion, direct marketing, e-commerce, international marketing, and many other industries.

Program Learning Outcomes

Upon successful completion of this program, a student will:

Demonstrate an understanding of the marketplace and customer needs.
Demonstrate an understanding and application of the marketing mix to real world decision-making.
Demonstrate an understanding of Integrated Marketing Communications as it related to executing the marketing plan.
Demonstrate knowledge of consumer behavior and the impact of marketing on consumers.

Program Requirements

64 credits are required for the degree:

General Education - 32 credits
Required Degree Courses - 32 credits

General Education Requirements - 32 Credits

Communication - Written and Oral (3 credits): ENG 101 Writing and Research
Humanities (3 credits): ENG 102 Writing and Literature
Mathematics (and Quantitative Reasoning) (7 credits): MATH 117 - College Quantitative Reasoning and MATH 140 - Statistics
Natural Sciences (and Scientific Reasoning) with Lab (4 credits): choose from this category of general education courses with lab
Diversity, Equity, Inclusion, and Social Justice (3 credits): HIS 110 - U.S. History Colonial-1800
Social Sciences (6 credits): ECON 101 - Macroeconomics and ECON 102 - Microeconomics
The Arts OR World Languages (3 credits): choose from either category, The Arts or World Languages
US History and Civic Engagement (3 credits): POLSC 102 - American Government and Issues

Where specific courses are not listed within the categories above, courses must be selected from the list of all general education courses .

Required Degree Courses - 32 credits

ACC 119 - Financial Accounting
ACC 120 - Managerial Accounting
CIS 110 - Computer Information Systems
LAW 101 - Business Law
MGT 101 - Business Organization and Management
MKT 101 - Marketing
MKT 202 - Digital Marketing
MKT 203 - Advertising
MKT 207 - Consumer Behavior
Marketing Elective (3 credits): Select ONE from the following

Program Map

The program map is a recommended semester-by-semester schedule of courses based on degree requirements and serve as a general guideline to help students complete their program in two years. Although designed for full-time enrollment, these are easily adaptable for part-time study. For additional, individualized guidance, students should review Degree Works and consult an Academic Counselor or Faculty Advisor to ensure they are on track to complete their program.

Semester 1

Course	Credits
CIS 110 - Computer Information Systems	3
ENG 101 Writing and Research	3
MATH 140 - Statistics	4
MGT 101 - Business Organization and Management	3
MKT 101 - Marketing	3
Semester Total Credits	16

Semester 2

Course	Credits
ECON 101 - Macroeconomics	3
ENG 102 Writing and Literature	3
MATH 117 - College Quantitative Reasoning	3
MKT 207 - Consumer Behavior	3
Natural Sciences (and Scientific Reasoning) Gen. Ed. Course with Lab	4
Semester Total Credits	16

Semester 3

Course	Credits
ACC 119 - Financial Accounting	4
HIS 110 - U.S. History Colonial-1800	3
LAW 101 - Business Law	3
MKT 203 - Advertising	3
POLSC 102 - American Government and Issues	3
Semester Total Credits	16

Semester 4

Course	Credits
ACC 120 - Managerial Accounting	4
ECON 102 - Microeconomics	3
Marketing Elective	3
MKT 202 - Digital Marketing	3
The Arts Gen. Ed. Course OR World Languages Gen. Ed. Course	3
Semester Total Credits	16

Minimum Total Credits: 64

Transfer Opportunities

Westchester Community College is committed to facilitating a smooth transfer process to ensure that graduates of the college are prepared to transfer with junior status, and are able to complete a bachelor’s degree within two years of full-time study upon transfer. View 4-year institutions’ transfer agreement information by program here.

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